Clients & Concepts



American Shaman





Helzberg Diamonds





Miccosukee Tribe of Indians





Bob Hamilton





Inspired Homes



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Promotional Marketing

Broadcasts & Podcasts

Working in an evolving media organization, there are vast opportunities to present content to various audiences via live broadcasts, podcasts and more. Promoting such content and helping monetize it with sponsorships was a major focus of my creative work from 2017-2019. Click the arrows to view more.


Sports Content

As a passionate sports fan, helping to promote the excellent writers covering my favorite teams is easily one of the highlights of my creative career. Having direct access to some of the best photographers' imagery and footage made the creative process even easier and more fun.




Red Zone | True Blue | KU Hoops

Sports Pass

Because of my background promoting sports content, I was a natural fit to develop the promotional marketing materials for McClatchy's first sports-only digital subscription as it was rolled out in Kansas City. The project included static social, video, display and logo development that was later expanded upon when the subscription package was launched elsewhere nationwide. You can learn a little more about Sports Pass here from Digiday.


Sales Support

Creative Training

For years, I have developed and implemented creative training materials for those in "non-creative" roles. Understanding and being able to communicate creative needs and capabilities is an integral part of building a cohesive team that is positioned for success. Equally, I constantly strive to understand the nuances of positions that differ from my own in order to identify and alter process deficiencies.


Decks & More

I am a firm believer in using successful visual communication to demonstrate capabilities as an important step in cultivating and growing client relationships. Here are just a few examples of how impactful visuals can make a huge difference in the perception of a project or opportunity.


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See Accompanying Deck

Other Tactics

As a cross-functional creative, I take pride in utilizing my versatility to meet the needs of any project. Though much of my recent work focuses on digital, social media and print for clients and promotions, the examples below show a quick glance at several of my other tactical design specialties as well.


Multi-Page Print Design

Advertising special sections for the Kansas City Star.


See Full Publication

Digital Audio

Audio advertising has become even more relevant with the emergence of podcasts as an extremely popular way to consume content. As a visual designer, it is crucial to understand the importance of digital audio as part of a comprehensive marketing plan and be able to integrate cohesive messaging across all campaign elements, including audio.

Link #1 | Link #2 | Link #3

Direct Mail

In my 11+ years working in direct mail, I helped coordinate the design and production of cooperative advertising mailers targeted to reach niche markets. With millions in annual circulation and thousands of ads created, direct mail will always be a big part of how I cut my teeth as an advertising designer.



Email Design

With self-taught HTML skills that have been built over the last 25 years, different from many visual designers, I tend to look at web projects with a focus on the back-end first. This technique came particularly in handy starting in 2008 as I helped to build out the creative side of an email-focused list business.

"A fusion between pure creativity and a pragmatic results-driven approach is something I believe deserves more focus in today's business environment. Innovation is only one piece of the puzzle. Finding the balance between creativity and practical execution is a key element of successful visual communication."
-Jason A. Smith


Experience

McClatchy / Excelerate Digital

Creative Director January 2019 - Present

Creative Director focused on deploying strategic, data-driven messaging and tactics to support our partners' marketing efforts nationwide. Driven by client acquisition in key revenue channels and dedicated to delivering enhanced story building techniques and cohesive creative to meet and surpass KPIs across target audience segments.

High-level communicator with both internal and external stakeholders, ensuring a client-focused approach is always a top priority throughout pre-sale, campaign launch and thereafter by offering ongoing creative support for key accounts.

The Kansas City Star Media Company

Multi-Media Art Director October 2016 - May 2019

Cross-functional creative focused on strategic client accounts, promotional marketing and other revenue generating opportunities in digital, print and video at Kansas City's largest media company and regionally for McClatchy, Inc. Consistently explored new angles to promote company and clients' growth through creative improvement. Responsibilities include:

-Strategic Display Advertising & Rich Media
-Promotional Content Marketing
-Mobile Optimized Email Design
-Motion Graphics
-Creative Concepting
-Sales Collateral & Support
-Web Design & HTML Coding
-Special Sections & Print Advertising
-Client Consultation
-Niche Product Content Migration & Management
-Photo/Video Shoot Assistance & More

Marketshare Publications

Graphics & Production Department Manager July 2010 - July 2016

Creative lead responsible for developing and directing thousands of print and online media pieces, promotional materials and direct marketing solutions in numerous roles spanning over 11+ years. Supervised creative staff, coordinated with off-site press partners and vendors and supported a large in-house sales staff to maintain the efficient production of national advertising publications with circulation in excess of 15 million annually.

Senior Graphic Designer December 2007 - July 2010

Graphic Artist May 2005 - December 2007


Education

University of Missouri - Kansas City

Studio Art - Graphic Design & Photography (B.A.) 2002-2004

University of Central Missouri

Graphic Arts Technology / Photography (Undergraduate Coursework) 2001-2002

Johnson County Community College

General Studies / Photography & Design (Undergraduate Coursework) 2000-2001

Work

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About

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